Published: September 2024
Author: Paul Morassutti, Chairman, CBRE Canada
Format: Article
Estimated Reading Time: ~10 minutes
Why We Recommend It?
This article from CBRE Canada, the country’s largest commercial real estate brokerage, provides a high-level market perspective on why sustainable buildings are not just environmentally responsible—but financially and competitively advantageous. It highlights how green-certified buildings are commanding premiums in valuation, leasing, and demand, while “brown” buildings face growing market and regulatory risk. The article calls for making longer-term investment decisions that align with market trends—capitalizing on emerging opportunities while avoiding future costs and risks.
Audience-Specific
For Building Owners & Developers
- Green buildings are achieving higher rental rates, occupancy levels, and resale values.
- Regulatory and market trends suggest that “brown” buildings (high carbon, low efficiency) will struggle to retain value.
- Partnering with appraisers who understand green premiums to secure better financing and resale outcomes.
For Designers & Consultants
- Market demand is shifting toward sustainable design choices, with long-term financial benefits.
- Integrating sustainability into projects helps future-proof designs and align with client investment goals.
- Staying ahead of low-carbon materials and energy efficiency strategies strengthens your market value.
For Builders & Contractors
- Sustainable buildings are proven to deliver tangible value to owners and will be in growing demand as market expectations rise.
- “Brown” buildings are increasingly at risk of devaluation, potential obsolescence, and future regulatory costs.
- Delivering sustainable results cost-effectively offers a strong competitive advantage in a shifting construction landscape.
Next Steps & Related Reading...
- Still exploring the value of green buildings? Dive deeper into our Business Case section for insights from different perspectives—or check out our Case Studies for real-world examples that bring the numbers to life.
- Ready to move forward? Visit the Carbon Neutral Buildings section to dive into key concepts and practical strategies—or explore our Resource Library to find topics that matter most to you.